Serious decisionmakers who couldn’t care less for Facebook statuses, Twitter tweets, YouTube videos, or Instagram images still often take an avid interest in thought-provoking posts shared on LinkedIn. LinkedIn is the social network of choice for senior-level executive, management, and thought leaders. 97% of B2B marketers use LinkedIn as a content distribution channel, and LinkedIn is responsible for 80% of B2B leads from social media. Importantly for many businesses, 90 million senior-level influencers/thought leaders and 63 million decisionmakers use LinkedIn. Of these, 303 million are active monthly members, 40% of whom visit the site daily. LinkedIn has more than 610 million members. It is particularly valued by those firms that operate in the B2B sector. Just as importantly, many professionals and visionary thinkers also use the platform. While it might not gain as much attention for business marketing as Facebook or Instagram, for instance, many firms have a presence on the platform. LinkedIn is a favored social network for business.

Using linkedin for marketing